What is the advertising rate?

What is the advertising rate?

An advertising rate card is a document or template used by advertisers to determine how much it will cost to run an advertisement, based on a series of qualifiers.

How are rate cards calculated?

Determine your basic ad rate by taking the average CPM of the media around you and multiplying it by your audience numbers expressed in thousands. For example, if you have 15,000 listeners at any one given time, then an average market CPM of $3.00 would give you a basic rate of $45.00 per ad.

What is rate card in digital advertising?

A rate card is essentially the menu of ad options available on a site. This document contains the cost, either on a flat fee or CPM basis, for the various ad units that advertisers may buy on a site. If you are using a network such as AdSense to monetize your display ad inventory, a rate card won’t be necessary.

How are advertising rates calculated?

Divide the cost of one page of advertising in your competitor’s publication by its circulation to determine the cost to reach 1,000 readers. If a full-page ad in a competitor’s 25,000-circulation magazine costs $2,000, divide $2,000 by 25 to get a CPM of $80.

How much do Google ads pay?

Google pays you per every click on your ads, but it takes a commission. Generally speaking, publishers get 68%, or 51% when using AdSense for reach. Depending on the niche, the commission can go from $0.20 to $15, with an average of $3 per click for publishers.

What does PCI mean in advertising?

Cost per column inch for print display advertising, mostly used for newspaper pricing. The formula for PCI is Column Inches x Rate = Advertising Cost.

What do you put in a rate card?

It may be a no-brainer, but make sure that your name, website URL, email address, and business phone number are included in your rate card.

What should be on a rate card?