What is event press release?
An event press release tells media outlets and current or potential customers about an upcoming event to be hosted by your company. It reveals important information including the theme of the event, who the key speakers are, and where the event will be taking place, among other details.
How do you write a press release for an event?
Beyond the basics, follow these nine best practices on how to write a great press release for an event.
- Keep it short and to the point.
- Know your audience.
- Don’t leave out the good stuff.
- Include visuals.
- Always include a call to action.
- Always include a boilerplate.
- Don’t forget about the subject line.
When should a press release be released for an event?
Timing is key When you send the press release is actually very important. Sent too early before the event registration launch and your target audience won’t remember it. Sent too late, and you might not get the desired target attendees. In general, send the press release two or three weeks before the event launch.
What should I say in a press release?
- Create a Stunning Headline. A killer headline upholds top priority in online marketing.
- Formulate a Newsworthy Angle. Every good news story has an angle, or in other words, a perspective that your story will take.
- Put Your Most Important Information First.
- Summarize the Key Elements Succinctly.
- Add Media Contact Details.
What are the rules of writing a good press release?
The 10 golden rules of writing press releases
- Keep it brief.
- Use attention-grabbing headlines.
- Include a release date.
- Convey the key facts in your first paragraph.
- Expand the story – but keep it lean.
- Include some good quotes.
- Add a profile or backgrounder and contacts.
- Include a photograph.
How often should you send press releases?
Press releases that have a time-sensitive topic should be sent at least once-a-week while those that are not time-sensitive. For example, if you a company that is set to launch a new product, you would want to send releases weekly or daily around the date of the launch and shortly after the launch.
When should you not send a press release?
When Not to Send Afternoons should be avoided when sending out releases. The worst time to send out your release is between 2 pm and 6 pm; open rates drop because a lot of people are already done working for the day.